Solutions for Success, sponsored by SYM Financial, is a 10-session virtual series—February thru November—to provide information, resources and solutions to member companies and organizations. Sessions are delivered by our Chamber member thought leaders.

February's Topic: Using Data to Drive Your Marketing Decisions

Have you ever wondered if you’re doing enough with your data?  Do you know where to look and what to test?

In this session, Katie and Todd from the Indianapolis-based marketing communication company, The Basement, will show a variety of ways to get value from the data you already have in your organization.  Their goal is for you to leave the session with multiple ideas on what to try next.

This session will cover:

• The importance of data
• What type of data are you using to make your marketing decisions & how to glean that data
• Best practices and opportunities for businesses to look at paid and nonpaid options
• Trends

Presenters

Todd Bolster | Vice President, Client Services | The Basement

In his role as vice president of client services, Todd leads the account services and business development teams. In his 12-plus years at the agency, he's brought in and worked with over 100 new clients including Caterpillar, the NCAA, NASPA, Verizon, IU, SIMON and Visit South Bend Mishawaka.     

Katie Utken | Account Executive | The Basement

Katie serves as an account executive at The Basement, an Indianapolis-based integrated advertising agency. Her account responsibilities primarily include tourism, entertainment and higher education clients. She previously worked for Hamilton County Tourism as the Marketing & Communications Manager, where she oversaw all social media, digital marketing and public relations efforts. She was recognized as an Emerging Tourism Star by eTourism Summit and MMGY Global in 2021.

Cost
Complimentary-SBRC Chamber members & their employees   

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